The textbook rental firm Chegg is making progress in its quest to go public, as reported by Reuters (via 4-traders.com) that it’s selected financial firms to support the initial public offering of stock.  

The site began as a place where students could rent textbooks, much like people could rent DVD’s to watch movies.  In recent years the company has expanded into other areas, such as homework note-sharing, and seems to be positioning itself as a something of an academic social network site.

You can read more about their plans to go public by clicking here.